Jack Daniel's is a brand of Tennessee whiskey that is among the world's best-selling liquors and is known for its square bottles and black label.It has been prominently featured in movies, songs, and novels, and is strongly linked to rock and roll, country music, American biker culture, Jimmy Page, Frank Sinatra, Keith Richards, Lemmy, Nikki Sixx, and Slash.The brand is produced in Lynchburg, Tennessee by Jack Daniel Distillery, which has been owned by the Brown-Forman beverage company since 1956.Despite the operational distillery, Jack Daniel's home county of Moore is a dry county.
According to the Jack Daniel's website, founder Jasper Newton "Jack" Daniel was born in September 1850, although seemingly no one knows the exact date because the birth records were destroyed in a courthouse fire. If the 1850 date is correct, he might have become a licensed distiller at the age of 16, as the distillery claims a founding date of 1866. Other records list his birth date as September 5, 1846, and in his 2004 biography Blood & Whiskey: The Life and Times of Jack Daniel author Peter Krass maintains that land and deed records show that the distillery was actually not founded until 1875. Daniel was one of thirteen children, of Welsh and Scottish descent.
According to the Jack Daniel's website, founder Jasper Newton "Jack" Daniel was born in September 1850, although seemingly no one knows the exact date because the birth records were destroyed in a courthouse fire. If the 1850 date is correct, he might have become a licensed distiller at the age of 16, as the distillery claims a founding date of 1866. Other records list his birth date as September 5, 1846, and in his 2004 biography Blood & Whiskey: The Life and Times of Jack Daniel author Peter Krass maintains that land and deed records show that the distillery was actually not founded until 1875. Daniel was one of thirteen children, of Welsh and Scottish descent.
Because Jack Daniel never married and did not have any children, he took his favorite nephew, Lem Motlow, under his wing. Lem was very skilled with numbers, and was soon doing all of the distillery's bookkeeping. In 1907, due to failing health, Jack Daniel gave the distillery to his nephew. Lem Motlow then gave the distillery to his children, Robert, Reagor, Dan, Connor, and Mary, after his death in 1947.
Jack died in 1911 from blood poisoning which started from an infection. The infection allegedly began in one of his toes, which Daniel injured one early morning at work by kicking his safe in anger when he could not get it open (he was said to always have had trouble remembering the combination).
Tennessee passed state wide prohibition laws in 1910 preventing the legal distillation of Jack Daniels in the state, and as a result Lem Motlow moved the distillery to St Louis, Missouri and Birmingham, Alabama, though none of the production from these locations was ever sold due to quality problems. The introduction of prohibition through the Eighteenth Amendment to the Constitution stopped production in St Louis; production in Alabama having been stopped by that state's prohibition laws. Production ceased. Even the Twenty-first Amendment enactment did not allow production in Lynchburg to restart as the state prohibition laws were still in effect. Lem Motlow, as a Tennessee state senator, helped repeal these laws allowing production to restart in 1938. The five year gap between national repeal and Tennessee repeal is commemorated in a gift pack of two bottles, one for the 75th anniversary of the end of prohibition and a second commemorating the 70th anniversary of the reopening of the distillery.
The U.S. government banned the manufacture of whiskey during World War II and a little beyond, 1942–1946. Lem Motlow resumed production of Jack Daniels only in 1947 after good quality grain was again available.
When the company was later incorporated, it was incorporated as "Jack Daniel Distillery, Lem Motlow, Prop., Inc." This has allowed the company to continue to include Lem Motlow, who died in 1947, in their marketing, as mentioning him in the advertising is technically just citing the full corporate name. Likewise, the advertisements continue to say that Lynchburg has only 361 people, though the 2000 census reports 5,740. This is allowable because the entire label was trademarked in the early 1960s when this figure was the actual population cited by the Census Bureau; changing the label would require applying for a new trademark or forfeiting trademark protection. However, the census population includes all of Moore County, as the county and city governments are consolidated. Moore County, where the Jack Daniel's distillery is located, is one of the state's many dry counties. Therefore, while it is legal to distill the product within the county, it is illegal to purchase it there. However, a state law has provided one exception: a distillery may sell one commemorative product, regardless of county statutes.Jack Daniel's now sells Gentleman Jack and Jack Daniel's Single Barrel at the distillery's White Rabbit Bottle Shop.
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